Top 5 Things Making Art and Brewing Beer Have in Common – Observations From The “South City Strong” Mural

“South City Strong” Mural

Armstrong Brewing Mural Painting in South City (South San Francisco)
Armstrong Brewing Mural Painting in South City (South San Francisco)

South City is thriving, and it has a new star player. Armstrong Brewing is four guys and a gal who got together and decided to put their money on Nick Armstrong’s brewing talents. His talents are many, and many years in the making. As he put it, “I come from a long line of bootleggers”. I come from a long line of tea-totalers, but I couldn’t help but notice that Nick and I were in very similar businesses. Here are five observations on the ways making art and crafting beer is alike:

  1. You don’t choose a career in beer making or art making if your goal is to make a lot of money.
  2. In the end, it’s all about taste. Not everyone is going to like what you do.
  3. An exceptional product requires an “intuitive knack”, developed over time.
  4. A technical foundation is extremely helpful even in the “old world” careers.
  5. Fans are won over one at a time, from individual positive experiences.
Industrial Mural Closeup
Industrial Mural Closeup

The industrial mural was not without technical challenges for me, including painting perfect circles for the cogs and gears as well as and making clean lettering on textured siding. Stepping back to assess my work was not really an option, so I relied heavily on my yardstick and “intuitive knack.” (See #3 above).

Beer Mural Painting Side Angle
Beer Mural Painting Side Angle

As you can see, the Armstrong Brewery mural is across the street from City Hall, so it will be easy for you to find when you visit, which I highly recommend. Nicks fermentation prowess is confirmed by tasting the product. He doesn’t brew IPA’s (they “wreck the palette”) but he does have IPA’s and cider on tap from local sources. Try a flight, every brew is memorable. See hours below…

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Armstrong Brewery Clients with Mural Artist Morgan Bricca


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Morgan Bricca
Morgan Bricca

Morgan Bricca is an accomplished mural artist known for her captivating and vibrant creations. With a background in graphic design and a passion for public art, Morgan has transformed numerous spaces into visually stunning masterpieces. Her meticulous attention to detail and ability to capture the essence of a subject bring her murals to life. Inspired by nature and human connection, Morgan's work has graced walls across the United States, leaving a lasting impression on all who encounter it. Through her art, Morgan continues to inspire and uplift communities, creating joy and beauty for all to enjoy.

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